Vivamuda Logo & Brand Guideline Concept
Vivamuda is a community for those who are young at heart and have a great passion for beauty, fashion, lifestyle, and creativity.
The Challenge
Creating a logo and brand for Vivamuda with diverse industries and a youthful, feminine lifestyle focus required balancing multiple elements:
Representing 4 industries: Needed a unified logo that reflects all sectors without being cluttered.
Youthful & energetic colors: Colors had to feel fresh, vibrant, and modern.
Feminine lifestyle tone: Brand should feel soft, friendly, and stylish but not stereotypical.
The Solution
I developed thoughtful strategies to address each challenge and ensure a strong, cohesive brand:
Unified industry symbols: Used abstract or simplified icons to subtly represent each of the 4 industries in one balanced composition.
Vibrant, modern color palette: Chose energetic hues (like coral, lavender, teal) to appeal to a young audience while staying fresh and versatile.
Feminine but inclusive style: Used soft curves, modern typography, and light design elements to express a lifestyle vibe without clichés.
Flexible brand system: Created adaptable logo versions, sub-icons, and consistent visual rules to maintain unity across all platforms and sectors.
